Minneapolis marketing firm Sempris, LLC, uses consumer-centric strategies to create effective direct marketing campaigns, loyalty reward programs, and targeted promotional messaging. Sempris, LLC, works with a number of industries, including inbound call centers, which are heavily-focused on customer service.
Since a consumer's experience with customer service can influence if he/she will make a repeat purchase, it is important for businesses to view the customer service department as a form of marketing. Due to the prevalence of review websites, modern consumers have more access to the personal interactions other clients have with businesses. Negative reviews can counteract marketing efforts and impact business in the short and long-term.
For this reason, it is crucial that companies emphasize the customer's experience during and after the purchasing process. Good customer service addresses the concerns and needs of clientele quickly and personably and leaves a lasting positive impression. Companies can promote good customer service protocols by implementing clear, fair, and consistent guidelines for resolving customer complaints and using effective tools and software to simplify the customer’s experience.
